Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Introducing Pure Paws, our gentle, high-purity ingredient line of pet care products. With Pure Paws, Rustic Strength offers the complete healthy home solution - uncompromising quality, now for every member of the family.
Cleanse and help prevent dryness with non-toxic Pet Shampoo made from powerful plant-based ingredients!
- PH Balanced
- Non-Irritating
- Non-Drying
- Removes excess oils that contain malodors without stripping the coat
- Helps remove other residues from coat
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the coat and remove dirt, grime, and other residues. These cleansers help to remove malodors without stripping the coat- unlike conventional pet shampoos. This shampoo helps soften and deodorize your pet's coat, leaving them clean and moisturized; rather than stripped, dry, and agitated like other pet products can.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on both the fur and skin, making this Shampoo more suitable for pets that are sensitive or easily irritated. Being free of the harsh chemicals found in most products additionally helps to retain the natural hydration of your pet's coat, as well as reducing dryness and flakiness.
Can I use this product for my cat? | Yes! Our Pet Shampoo is feline-safe too!
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.
An Epic Adventure
Built for Adventure. Rooted in Community.
Epic was created from a simple belief: life is meant to be experienced, not watched from the sidelines.
What started as a passion for wind, water, nature, and exploration has grown into a community built around adventure, learning, and connection.
Through Epic Adventures, Epic Gardens, and Epic Adventure Scouts, we bring people together to explore the outdoors, develop new skills, and reconnect with the natural world.
Whether you’re riding wind and waves, learning how food grows, or guiding the next generation of explorers, Epic exists to help people live fully and intentionally.
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Our Mission
To inspire people to live healthier, more adventurous, and more connected lives through nature, movement, and community.
We believe adventure isn’t just about adrenaline — it’s about growth, confidence, and discovering what you’re capable of.
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The Epic Ecosystem
Epic Adventures
Guided outdoor experiences designed to push limits and unlock unforgettable moments.
From kiteboarding downwinders to coastal adventures and retreats, Epic Adventures is about getting outside and living the story.
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Epic Gardens
A farm-to-community movement focused on growing food, sharing knowledge, and reconnecting people to the land.
Epic Gardens celebrates local agriculture, sustainability, and real food grown with intention.
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Epic Adventure Scouts
A youth leadership and outdoor skills program designed to help the next generation build confidence, character, and resilience.
Through hands-on learning, entrepreneurship, and nature-based skills, we help young explorers develop the mindset and tools to thrive.
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Why Epic Exists
In a world that often pulls people indoors and online, Epic is about bringing people back to what matters:
• Adventure
• Nature
• Community
• Growth
• Freedom
We believe the most powerful experiences happen outside, together, and in motion.
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Join the Adventure
Epic isn’t just a brand — it’s a community of explorers, builders, and lifelong learners.
Whether you’re joining an adventure, supporting local food, or helping shape the next generation, you’re part of something bigger.
Welcome to Epic.
